SA Fashion Week Spring Summer '21 Digital Collections

ABOUT

The Business of Fashion is more than a slogan at South African Fashion Week.  It is the underlying ethos that has propelled every action we have taken since our inception in 1995. It continues to drive our commitment to building a robust and designer lead local fashion industry that can serve as a dynamic engine for economic growth.

For the past 24 years we have steadily been building our creative fashion industry so that twice a year fashion influencers from Africa and the world can gather at South African Fashion Week in Johannesburg to view the collections of signature African luxury and  attend the trade show that serves as a central networking and trading hub for  designers, boutiques and the fashion media. 

South African Fashion Week is the only business-to-business platform that markets and promotes designers throughout Africa.

It is our conviction that sustainable partnerships between all sectors of the fashion supply chain are critical to foster an industry of excellence with the capacity to unleash creativity and develop business acumen among local designers. 

Our principal concern now is to bolster the creative fashion industry as it faced off the unprecedented challenge posed by the global Coronavirus pandemic.

More than ever SAFW understood the imperative to galvanise South Africa’s designers behind examining both the intrinsic brand values they respectively offer as well as the broader value system they wish to own as a collective. 

To this end, innovative new multimedia platforms have been created as a vital space in which to connect with all the stakeholders, including the all-important boutique retail sector which continues to be of primary importance. 

Equally, and despite having to focus on mitigating the disruptive impact of the pandemic during 2020, the central pillars of SAFW’s scope of business as a holistic driver of capacity building in the creative fashion industry remains in place.