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Facebook Ads Masterclass with Brian Mlambo

Wed Mar 30, 14:00 - Wed Mar 30, 16:00

Event is online

ABOUT

If you are nervous to spend money on ads because you don’t want to just give it away without a guarantee of making any sales, or you’ve only “boosted” posts and you aren’t really sure what you are getting for that, this workshop is for you!


In this 2-hour workshop, We’ll tell you everything you need to know to confidently create your first Facebook or Instagram ads campaign that delivers a return on your investment.


Marketing Agencies charge management fees upwards of R5,000 per campaign (on the very low end!) but in this workshop, I will give you the knowledge and skills to CONFIDENTLY fire up your first Facebook or Instagram ads campaign all by yourself.


You will learn how to:


  • The two things you should do before you even consider placing an ad!
  • Get clear on your goals and objectives so that your ads are actually SERVING your business with a concrete, measurable return.
  • Identify the best, most responsive audiences to target to keep your costs down.
  • Design your ad: what visuals to use, what words to use, and how to create a strong call to action so you will actually get results.
  • The 4 ways an ad can go “wrong” – avoid these mistakes!
  • How to test your ads without losing a ton of money (especially how to know when to call it “quits” and try a new angle!)
  • Determine an appropriate budget for your campaign.
  • How to get your ads to pay for themselves (Nothing tricky or unethical! But learn how I have spent over R40,000 in advertising over the last few months and instantly made it back PLUS more)
  • Expertly navigate through Power Editor / Ads Manager (the interface that you use to create and place your targeted ads)
  • … and more!


Besides the knowledge and skills to create your own successful social media ads that grow your business, you will also get:


  • 90 minutes of instruction, followed by 30 minutes of Q & A.
  • A workbook that you will use DURING the workshop to start mapping out your first campaign.
  • Lifetime access to the workshop recording so you can watch it as many times as you need.