The Global Business of Sport

ABOUT

Join our expert panel at Innovation City on June 6th (1:00 PM - 2:30 PM) for a dynamic exploration of global fan engagement strategies in the sports business. Gain unique insights from industry leaders on how they keep fans connected and excited all year long!

What to Expect:

• Hear from leading experts: Our panelists will share their insights on successfully engaging fans across the globe
• Discover which content formats (social media, documentaries, live streams) are resonating most with fans today. Learn how to tailor content for diverse audiences and time zones
• Explore the future of fan engagement: Dive into the exciting world of OTT platforms, esports, and interactive experiences. See how these innovations can capture new fans and generate revenue
• Build strong fan communities: Learn how to leverage technology and social media to connect fans across borders, fostering a sense of community and two-way communication
• Discover how analytics can be used to personalise the fan experience, delivering targeted content and offerings that resonate globally
• Get insights into emerging trends that will shape fan engagement in the years to come
• Learn how sports organisations can innovate and ensure long-term success

Plus, participate in an audience Q&A session and engage directly with our expert panel!

Who Should Attend?

This event is ideal for a variety of professionals in the sports industry who are interested in boosting fan engagement:

• Sports Team and League Marketing/Communications: Anyone involved in developing and executing fan engagement strategies, content creation, and community management.
• Sponsorship and Partnership Teams: Individuals responsible for securing and activating sponsorships that leverage fan engagement opportunities.
• Revenue Generation/Ticketing Professionals: Those looking to understand how fan engagement can drive ticket sales, merchandise purchases, and other revenue streams.
• Digital Media and Broadcasting Specialists: Professionals working in areas like social media, OTT platforms, and esports who want to learn how to best connect with fans through these channels.
• Data Analysts and Insights Teams: Individuals who can leverage data to personalize the fan experience and improve engagement strategies.

This event is a must-attend for anyone in the sports industry looking to take their fan engagement to the next level!

Buying a ticket to this event will get you access into the venue as well as ONE FREE COFFEE at Innovation City's Fika Cafe and ONE FREE PARKING post-event!*

*Disclaimer: By purchasing a ticket to this event, you acknowledge and agree that your access to the venue is contingent upon presenting your ticket for entry. Additionally, you understand that you have the option to choose either a complimentary coffee at Innovation City's Fika Cafe post-event or a parking validation for 2-3 hours at Kloof Lifestyle Center. Please note that this offer is subject to availability and may be subject to change without prior notice. The event organizers reserve the right to modify or withdraw this offer at any time.

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