Influencing on LinkedIn: Growing Your Followers and Influence

ABOUT

Description: This masterclass offers a comprehensive step-by-step guide to significantly enhancing your presence and influence on LinkedIn. It's designed to empower you with the knowledge to understand LinkedIn's algorithms, develop impactful content strategies, and employ effective networking techniques, all aimed at building a robust and influential professional network.

Why This Masterclass is Important:

In today's digital age, having a strong online professional presence is crucial. LinkedIn, being the leading professional network platform, is a key tool for career development, networking, and personal branding. Mastering LinkedIn can open doors to new opportunities, connections, and a broader audience for your professional endeavors.

How Delegates Will Benefit:

• Enhanced Visibility: Learn how to increase your profile's visibility to reach a broader audience.
• Strategic Networking: Develop skills to connect with relevant professionals and industry leaders.
• Content Mastery: Understand how to create and share content that resonates with your network and beyond.
• Algorithm Understanding: Gain insights into how LinkedIn's algorithm works and how to use it to your advantage.

Key Topics Covered:

• Understanding LinkedIn’s Algorithm: Learn how it affects your content and profile visibility.
• Effective Content Creation: Strategies for crafting engaging posts, articles, and videos.
• Building a Professional Network: Tips on connecting with the right people and maintaining meaningful relationships.
• Personal Branding on LinkedIn: Techniques to establish and grow your professional brand.
• Engagement Tactics: How to increase engagement on your posts and profile.
• Analytics and Feedback: Utilizing LinkedIn analytics to refine your strategy.

Key Takeaways:

• Mastery of LinkedIn's features and algorithm.
• Enhanced ability to create engaging and relevant content.
• Improved networking strategies and professional connections.
• Tools to build and sustain a strong personal brand on LinkedIn.
• Practical knowledge to grow your followers and influence effectively.

Who Should Attend:

• Professionals seeking to enhance their LinkedIn presence and network.
• Entrepreneurs and business owners looking to expand their professional reach.
• Job seekers wanting to increase their visibility to potential employers.
• Anyone interested in leveraging LinkedIn for personal branding and career growth.
• Join Us for This Empowering Journey:
• Embrace the opportunity to transform your LinkedIn profile into a powerful tool for career advancement and networking. This masterclass is your gateway to becoming a recognized voice and influencer in your professional circle on LinkedIn.

Facilitator bio:

Johan Steyn is recognized for his advocacy in Human-Centered Artificial Intelligence and his influential role as a speaker on the Fourth Industrial Revolution and Emerging Technologies. Awarded as the Best AI & Robotics Management Consultant by Wealth & Finance magazine in 2019, he has held notable positions such as Global AI Ambassador for Swiss Cognitive, Research Fellow at Stellenbosch University, and Adjunct Professor at Woxsen University's School of Business.

He is a Facilitator & Course Designer at the University of Cape Town's Graduate School of Business and an Expert Collaborator on Responsible AI & Ethics with the African Academy of Artificial Intelligence. In 2024, Samsung recognized his influence in the tech sphere by appointing him as a brand ambassador for the launch of their AI-infused Galaxy S24 smartphone, underscoring his prominence in advocating for the ethical deployment of AI technologies.