Legal Marketing 101

ABOUT

An introduction to legal marketing for non-marketing staff with practical, step-by-step instructions.

WHO SHOULD DO THIS COURSE?

• Lawyers who are thinking of starting their own firm or have already done so should understand the ins and outs of legal marketing.
• Upskill your admin or secretarial support staff to handle some marketing on the side if your firm has no budget for a full-time marketing person.
• Junior lawyers who want to learn basic marketing skills to enhance their profile and grow their client base.
• People who have little or no marketing knowledge and who would like to get involved in legal marketing.
• A great refresher course for people who are already in legal marketing. 

WHY THIS COURSE?

This course is not just about giving delegates information. It’s showing them exactly what they must do in each module to get results. Each lecture has practical, step-by-step instructions. Delegates can apply what they’ve learned right away.

During the course, delegates will learn to identify which marketing aspects are the best fit for their firm. The idea is not to do everything right away, but to start with the most cost-effective elements and those that give the best return on their time investment. And then add more marketing activities over time.

THE COURSE COVERS

•  The Role of Marketing and Business Development
• The Importance of an Annual Marketing Plan
• RFPs and Pitches
• Legal Articles for Publication
• Newsletters and Database Management
• Your Firm’s Website
• Social Media (with emphasis on LinkedIn)
• Legal Directory Submissions (Chambers, Legal 500, IFLR1000, Best Lawyers)
• Award Submissions
• Events and Webinars
• Business Directories and Associations
• Graduate Recruitment

This is a broad outline. The course has 20 modules that you can do online at the pace that suits you. You'll learn all this from an experienced legal marketer, who has been involved in legal marketing for over 20 years.

THE COURSE INCLUDES

• An online Q&A consultation with your managing partner to discuss the vision for your firm (optional).
• Immediate online access to a user-friendly, hands-on course, taking you through all the marketing options for law firms, with step-by-step instructions you can implement right away.
• Q&A sessions with all delegates.
• A 45-minute individual coaching session with each delegate to address specific issues and provide further practical advice on how to implement your marketing activities.
• Access to the online course material for 12 months, and a PDF reference guide with all the information.
• After that, regular email updates on new developments or practices in legal marketing.

Invest in our Legal Marketing 101 course and watch your team transform into effective marketers, driving growth and success for your firm.

Give your firm a chance to stand out in a crowded market through targeted and effective marketing techniques

• Until 30 September 2024 delegates will be able to register at the special launch price of R2,950 including VAT.
• After that, the course will be available at R9,500 including VAT.
• If you need a tax invoice, please email [email protected].