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SOUTH AFRICAN FASHION WEEK AUTUMN/WINTER 2025

Thu Sep 26, 18:30 - Sat Sep 28, 22:30

Melrose Arch

ABOUT

Discover the most sought-after shows at the South African Fashion Week (SAFW) and experience the height of fashion. 

40 designers, 13 shows, glamorous influencers and celebrities, 3 days of pure fashion.


Prepare to make a stylish statement and be part of the fashion spectacle that shapes the industry.


BOOK TODAY AS TOMORROW MIGHT BE SOLD OUT!

DAY 1

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DAY 1 SHOW 1 THE CRUZ COLLECTIVE

THABO MAKHETHA 

 

Collection Title: Pheteho 2.0

 

Thabo Makhetha  is based in Cape Town, her designs often draw inspiration from her Basotho heritage, creating pieces that are both modern and culturally rich. Her AW2025 collection, titled “Pheteho 2.0”, exemplifies this approach. The collection features 2 versatile garments designed to transfer, transform, and transcend into more than ten distinct looks, showcasing Makhetha's innovative approach to fashion design.

 

Company information:

Email: [email protected]

Website: thabomakhetha.com

Instagram: @tmakcc

Facebook: ThaboMakhethaDesigns

Twitter: tmakcc

 

ALCA

 

We’re excited to introduce you to our relabelling, ALCA (pronounced ALKAH) (AKA "Amanda Laird Cherry Apparel”).

Engineered and ergonomic, made in Durban, South Africa. Crafted with care, we create garments that tell the story of the common cultural threads that define us; allowing each wearer to express themselves through functional fashion. 

Divided into three categories: Masculine Cut, Unisex Cut, and Feminine Cut. With a focus remaining on versatility and an emphasis on wardrobe building. These pieces are designed as interchangeable separates. Empowering you to tell your own story. 

Designer-every-day-wear with an edge. An ode to authentic, responsible fashion.

COMPANY INFORMATION

EMAIL: [email protected]

WEBSITE: www.amandalairdcherry.com

INSTAGRAM: @ALCA

FACEBOOK: lcaalcaalcaalcaalca

 
 

FIKILE SOKHULU 


FIIKILE SOKHULU is a South African brand, with a primary focus on womenswear.
FIKILE SOKHULU Mission is to create a womenswear brand that will elevate African fashion and adorn African women. The aesthetics of the brand are influenced by a high standard of craftsmanship with an intention to create feminine clothing. The brand embraces that a garment can play with commercially as well as reference to art.

 

Company information

EMAIL: [email protected]

WEBSITE: www.fikilezamagcinosokhulu.co.za

INSTAGRAM: @sokhulufikile

FACEBOOK: Fikile Sokhulu

TWITTER: @FikileSokhulu

 



 
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DAY 1 SHOW 2 ARTHO EKSTEEN/MICHAEL LUDWIG/PRET-A-PERFECT

ARTHO EKSTEEN 

 

Collection Title:: Pond 

 

Cape Town-based fashion designer Artho Eksteen loves the bizarre and the beautiful. He finds inspiration in nature and the arts to create fashion pieces that transport the wearer to his fantasy world. This world is filled with exotic textures, flora, and eclectic energy, expressed through Artho’s love for designing prints and patterns.

Artho launched his eponymous label with his signature surrealist style in 2021. This garnered him the prestigious award as the winner of The New Talent Search Competition at SA Fashion Week that same year.

Artho Eksteen’s upcoming collection takes inspiration from the tranquil yet chaotic allure of rivers, ponds, and streams. This collection explores freshwater landscapes, capturing the peaceful and refreshing essence and the delicately balanced natural world.

 

Company information:

Email; [email protected]

Website: arthoeksteen.com

Instagram: @arthoeksteen



 

MICHAEL LUDWIG STUDIO 

Collection Title: “Circular Criticism”

Michael Ludwig Studio is a contemporary luxury brand, inspired by psychology & the fluidity of identity.

In 2023 Michael Ludwig Studio presented its collection during Milan Fashion Week in September with the support of SAFW, Vogue Italia, and Afro Fashion Week Milano. Most recently working with Woolworths as a 2024 Youth Maker, showcasing a limited edition locally produced collection to bridge the gap between commercial and contemporary luxury design. 

The latest collection, inspired by the notion that criticism can be inward and outward, Circular Criticism presents a curation that addresses past criticisms while showcasing the brand's evolution and resilience. This theme is further explored in its selection of tactile textiles, round shapes & silhouettes. Embroidered cotton linens, locally woven and dyed cotton, eco-printed denim, and jacquard burnout chiffon communicate a tactile experience that invites the wearer to embrace all forms of their individuality. The colour palette focuses on soft pastel hues juxtaposed against bright and bold tones, symbolizing the contrast between vulnerability and strength.  

 

Company Information: 

Instagram: @michaelludwigstudio 

Website: https://michaelludwigstudio.com/

Email: [email protected]; [email protected]


 

PRET-A-PERFECT

Collection Title: “The Ties that Bind Us.”

Born out of a need to use up stock fabrics gathering dust in the factory we took over during lockdown, we created a collection of perfect dresses. Made in Victoria Yards at The Faktory, our dresses are a collaborative design and manufacturing process. From elevated basics to a touch of the fanciful, each dress has been tried and tested to ensure the fit and finishes are perfect. We are thrilled to share with you this new collection titled “The Ties That Bind Us.” Dedicated to the sisters we are born to and the ones we find. 

 

Company Information: 

Instagram: @pret-a-perfect 

Email: [email protected]

 
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DAY 1 SHOW 3 ERRE/EPHYMOL/THE BAM COLLECTIVE

ERRE

 

ERRE is a South African womenswear brand established in 2013 by design duo Carina Louw and Natasha Jaume. With a firm belief in the transformative nature of power dressing, ERRE (pronounced 'air') creates beautifully made trans-seasonal pieces that effortlessly meets the needs of a multifaceted lifestyle. With a clientele of highly empowered women such as KB Motsilanyane and Princess Charlene of Monaco, the label designs with an emphasis on powerful silhouettes and classic, figure-flattering styles. ERRE has formed a solid reputation for their refined power-dressing silhouettes that effortlessly envelope all body shapes and sizes. 

 The luxury brand is also a sterling ambassador for locally sourced Mohair, a signature of their seasonal offerings. The designers explain: "Mohair is used by many of the top brands worldwide, but few know it originates in South Africa. We want to remind the world that not only does South Africa have a wealth of talent, but it also has desirable resources that are sustainable. When we make products using mohair it creates more local jobs, and this feeds back into the fashion industry and the economy." With all garments designed and manufactured locally, ERRE provides employment to a diverse team of dedicated women and has grown a sustainable business that supplies boutiques and online stores across Southern Africa.

 

Company Information: 

Instagram: @errefashion

Website: https://erre-fashion.com/

Email: [email protected]

 

EPHYMOL

 

Collection Title:  “Blast from the Past”

 

Based in Marshalltown, in Johannesburg, Ephraim Molingoana showed his first Ephymol collection at

the South African Fashion Week in 2002. Molingoana draws his inspiration from the now – the political

situation, the environment, his family and friends, and the streets and happenings around him. Growing up in Soweto and the Free State gave him exposure to different cultures and subcultures. Inspiration from Mapantsula, Sophiatown, Hippies, and Swankers formed the foundation of his identity. “Cuts, tailoring, print on prints, patchwork and the technique thereof inspires me. I work with vibrant colours, and I enjoy the subcultures of the AmaBhaca, Kitchness of Mblaselas, and the Pantsula’s loose fit and “Matchy Matchy looks”.

 

Company Information:

EMAIL: [email protected]

INSTAGRAM: @ephymol

FACEBOOK: Ephymol

TWITTER: @ephymol14

 

The Bam Collective 

 

Collection Title: “DYNAMISM 24/25” - explores identity-formation with clothing as its catalyst.

The BAM Collective was born out of a deep rooted love for the liveliness of South Africa, the exuberance of her people and the profound impact that clothing has on our psyche. The brand specializes in taking a spirited approach to South African luxury, creating inclusive ready-to-wear, made-to-measure and demi-couture garments exclusively from within its studio in South Africa.

Since its inception The BAM Collective has showcased in various countries including Milan as part of the Fashion Bridges – I Ponti Della Moda (2021) and A-Propós (2023) programmes, Paris as the South African laureate for the Africa Fashion Up programme (2022), Dubai Fashion Week (2023) and Mozambique Fashion Week (2019 & 2021). The brand has presented 9 collections as part of SA fashion Week and has been the recipient of numerous awards including trans-seasonal brand of the year at the TWYG sustainability awards (2022), emerging designer of the year at the FIASA awards (2022), winning designer of the Africa Fashion Up showcase in Paris (2022) and most stylish brand at the SA Style Awards (2024).

 

Company Information: 

Instagram: @bamcollective 

Website: https://www.thebamcollective.com/

Email: [email protected]

 

 
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DAY 1 SHOW 4 GERT JOHAN COETZEE

GERT - JOHAN COETZEE 

 

Gert-Johan Coetzee is one of SA’s most loved and admired fashion designers. Celebrities love Coetzee and he also counts several influential women in business, politics and  African royalty among his clients. A GJC gown often brings its wearer a best-dressed  accolade at red-carpet events. Former Public Protector Thuli Madonsela and Miss  Universe 2018 Demi-Leigh Nel-Peters are just two newsmakers who chose Gert-Johan  Coetzee gowns for special occasions, as is talk show host Oprah Winfrey who wore GJC  at the Global Citizen Festival in December 2018. Coetzee has dressed international

A-listers from Grammy winners Lauryn Hill and Fantasia, to Kelly Rowland, Kourtney Kardashian and Kristin Cavallari; Tim Tebow, African musical super star Tiwa Savage , and  he has hosted The Bold and the Beautiful Star Karla Mosely as his guest model on the  run- way to close a GJC showcase at SA Fashion Week. Cardi B was recently added to  the list when she wore a Gert-Johan Coetzee gown to her husband’s birthday in Atlanta.

 

Company Information: 

Instagram: @gertjohancoetzee

Email: [email protected]

DAY 2

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DAY 2 SHOW 1 THE ISUZU LUXURY COLLECTIONS

BELHAUZEN 

 

Collection title: “Sakura Drive”

 

Belinda Venter is the Founder & Designer of BELHAUZEN COLLECTION, a luxury sustainable brand that draws inspiration from the beauty of nature. The label was launched in 2021. The AW25 collection, “Sakura Drive”, is an athleisure line that takes inspiration from the enduring spirit of Japanese heritage. This collection showcases the tranquil elegance of cherry blossom prints and intricate details, blending traditional Japanese aesthetics with contemporary design. Each piece is made with natural and recycled fabrics, highlighting longevity and environmental responsibility. “Sakura Drive” embodies elegance and endurance, merging luxury with functionality, and empowering every wearer to move forward with confidence and grace.

 

Company Information: 

Instagram: @belhauzen 

Email: [email protected]
 

HOUSE OF OLÉ

 

When you think of bespoke suits your mind could easily be led to imagine a pristine, mahogany-walled room with thick Persian rugs absorbing your footsteps, rendering a kind of silence that is heavy with history, almost stale in its odour of regal opulence and character. When you step into House of Ole, this is not what you will find. Here, bespoke is not the kind rooted in a Beau Brummel philosophy of innovating while remaining inaccessible. For a fashion house birthed in South Africa, there is an understanding in House of Ole that in our past clothing became a way in which a brutalised and dispossessed people began to gather their dignity. A people who took pieces of clothing; hats, scarves, shawls, and patterned fabric and imbued them with cultural significance that bordered on spirituality. When street smart gangs in 1950’s Sophiatown draped themselves in iconic garments, it was a testament to how a people turned the ability to choose an outfit into an act of social and political defiance; looking good could be an act of war. 



 

Company Information: 

Location: 114 Main Street Bordeaux, Randburg 2194 

Instagram: @houseofole 

Email: [email protected]
 

FLOYD AVENUE APPAREL

Floyd Avenue Apparel is a menswear brand created by Soweto-born designer Floyd Morapedi Manotoana, using cultural references to inspire impeccably tailored androgynous pieces. 

With attention to detail, Floyd's design aesthetic reflects the cross-pollination and evolution of cultures, customs, and traditions brought about by shared spaces through social media and migration.

The winner of the SAFW 2015 Scouting Menswear Competition Floyd of Floyd Avenue Apparel is a Label focusing on using ethical and sustainable fabrics to create his Collection.   

https://floydavenue.co.za/

https://www.facebook.com/floydavenueclothing/

https://www.instagram.com/floydavenue/

 
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DAY 2 SHOW 2 NAKED APE/VIVIERS

NAKED APE

 

Collection Title: “Afro Monk”

 

Naked Ape’s Collection, Afro Monk, is a Fusion of Spiritual Wisdom and Sustainable Craftsmanship.

It is a celebration of the unassuming spiritual beings that grace our existence - often unnoticed yet profoundly impactful. The collection pays homage to these influences through a captivating blend of natural fabrics, including bamboo, hemp, linen, cotton, raw silk, and rayon. Each garment boasts structured yet flowing silhouettes, transcending traditional gender boundaries with non-binary designs that exude a sense of fluidity and inclusivity.

Central to the collection is an emphasis on artisanal craftsmanship, with a focus on intricate handwork techniques such as embroidery, hand knitting, pleat work, and printing. The collection exemplifies a labour of love, meticulously tailored, ensuring an exclusive experience for every wearer.

Shaldon wanted “Afro Monk” to encapsulate the essence of spirituality and sustainability, weaving them into a seamless tapestry of timeless elegance. Every element of this collection speaks to a deeper connection with the natural world and the spiritual realm, inviting our wearers to embrace the sense of serenity and the art of mindful living.

 

Company Information:

Email: info@nakedapeo?cial.com

Web: www.nakedapeofficial.com    

Insta: @nakedapeofficial

Enquiries: Felicity Mhlanga [email protected]

3 Loveday Street, Marshalltown, JHB, South Africa

 

VIVIERS 

 

Collection Title: “Disclosure”  


Lezanne Viviers is a Johannesburg-based fashion designer and the founder and creative director of VIVIERS. Cradled among the gold-mined caverns of 'The Origins of Humankind,' Johannesburg, VIVIERS creates conceptual and Earth-conscious clothing that is homegrown in South Africa but projects ideas of universal Future Fossils. "I have always been torn between the liminal lines of my inner duality; I am as masculine as I am feminine, as colourful as I am dark. I am neither just African nor do I adhere to any global aesthetic school in art, nor a specific style in fashion. I am as deeply affected by my Scorpio moon as I am grounded in my Taurian sun."

VIVIERS' Spring Summer 25/26 collection, DISCLOSURE, seeks to reveal and unveil universal truth, by investigating the undisclosed.  
DISCLOSURE seeks to provoke contemplation on the power of knowledge, the fragility of perceived realities, and the potential for radical transformation as we step into a new era of transparency, an era where the truth sets us free. It all begins with DISCLOSURE.
VIVIERS aims to cultivate a transformative fashion community, envisioning a 'New Earth' or a new industry focused on handcrafted garments that result from meaningful, artistic experimentation.

Company Information:
EMAIL: [email protected]  
WEBSITE: www.viviersstudio.com  
INSTAGRAM: viviers.studio

ADDRESS: 133 Westcliff Drive, Parktown, Johannesburg

 
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DAY 2 SHOW 3 HELON MELON/NGINGU/RUBICON

NGINGU 

 

NGINGU is an African contemporary fashion brand based in Johannesburg that embraces the beauty of Africa, including its history, cultures, and languages. The brand was established in 2021 by Soweto-born Busisiwe Buthelezi with the aim of creating unique designs that reflect heritage, upbringing, and experiences as a South African and African. 

 

NGINGU, meaning "I AM" in Zulu, is an inclusive brand inspired by creative storytelling and self-expression. The brand's goal is to communicate and connect with the public through material and conceptual designs. NGINGU produces items within South Africa using locally sourced natural textiles in a sustainable manner.



 

Company Information: 

Instagram: @ngingu_official

Email: [email protected]

 

HELEN MELON

Collection Title:  “Gentle Magic”   

 

Helen Gibbs founder & CEO of The Helon Melon Experience. Designing from Cape Town, South Africa, with 29 years of textile industry experience, she ensures speed to market and meticulous consistency in manufacturing. Her end-to-end approach, from sourcing raw materials to design and production, guarantees high-quality, sustainable products that resonate with conscious consumers and business partners alike. She is committed to sustainability, create ethical, eco-friendly clothing, accessories, and textiles using natural fibres and water pigment prints. 

Let’s do life together.

 

Company Information: 

Instagram: @helenmelonct

Website: https://helonmelon.co.za/

Email: [email protected]

 

 

RUBICON 

 

Rubicon is a multi award-winning fashion brand established in 2002 by Hangwani Nengovhela. The brand is known for creating iconic collections with impeccable designs.

Rubicon celebrates  22 years of effortless style, form-flattering-sophistication, tailored-craftsmanship and timeless-designs. The brand draws inspiration from the rich heritage of the mythological origin of the mapungubwe’s historical landscape.

Hangwani personifies the brand by bringing subtle African-opulence to each collection. For over two-decades she has contributed her knowledge and skills at some of South Africa’s Fashion and Textile industry Giants. Hangwani is deeply committed to nurturing and supporting the next generation of the clothing and textile industry.

As a celebrated award-winning designer, Hangwani has  qualifications in Textile and Clothing Techniques from the Minijiang University in China. She has acquired competence in business skills through her family business background and working in the advertising industry. Hangwani is currently completing her B Com in marketing.

 

Company Information: 

 

Email: info@rubiconclothing.co.za

Instagram: @rubiconclothing 

Website: https://rubiconclothing.co.za/about/


 
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DAY 2 SHOW 4 ELLEN MADIE/E_MANIA/POTRENDS/SIXX6

ELLEN MADIE 

Madi studied at Central Johannesburg College, and studying fashion was a life-changing experience for him. His studio is based in Midrand, Johannesburg. His genderfluid label celebrates equality, diversity, and inclusivity for everyone. Madi draws inspiration from uncommon and unconventional things, which can be anything from a drawing to a movie or a book. He appreciates the simplicity yet complexity of Batswana culture and how it uses colours and imprints inspired by nature in a subtle yet detailed manner. Madi also uses sustainable and recycled fabrics in his work.

 

Company Information: 

Instagram: @ellenmadie

Facebook: Ellen Madie by Nicki Madie 

Email: [email protected] 

 

 

E_MANIA 

Drawing inspiration from African idioms and infused with E_mania's unique perspective, the South African brand positions itself as an artistic movement committed to reimagining African idioms through textiles and clothing. The essence of E_mania lies in its deep connection to the rich tapestry of African cultural experiences. Upholding the brand's design philosophy, founder Kuhle ensures that each garment adheres to the 3 R promise – Repair, Re-Use, and Recycle – reinforcing E_mania's commitment to sustainability. 

Kuhle is currently partnering with Guzo Technologies to convert three designs into 3D garments, preparing for a virtual fashion show hosted by the British Council of Ethiopia and five other fashion shows across Africa.

E_mania represents a cultural movement that respects the past while forging a sustainable path forward in the fashion industry.

 

Company Information:

Email: [email protected]

Website: www.emania.co.za

Instagram: @e_maniaza

Youtube: @E_maniaZA

TikTok: E_maniaZA

Pinterest: e_maniaza

 

 

POTRENDS

 

Collection Title: “Potrends Village”

 

Potrend's Akali Faith has been in business since 2019 and is based in Johannesburg. They design and manufacture Wearable Art, working with some of the best illustrators to craft artwork prints. They draw inspiration from various African cultures and everyday life. “Potrends Village” is a story about a fantasy village created in Africa, with each look representing a character and citizen of Potrends Village. Their inspiration comes from different dances, such as the Zulu traditional dancers.

 

Company Information: 

Instagram: @potrends

Email: [email protected]

Website: Potrends.com (under maintenance  will be live this month)

 

 

SIXX 6

 

Mimangaliso Ndiko is the founder of Sixx6, a fashion brand based in Pretoria, Gauteng. With two years of experience, Mimangaliso draws inspiration from emotions to create compelling collections. The latest line, “Neurodivergence,” explores soundscapes and binaural meditation beats, emphasizing the diverse experiences of neurodiverse individuals. Featuring a vibrant, curated chaos of prints, the collection showcases garments with adjustable elements that promote versatile styling and longevity, reflecting a commitment to slow fashion. Sixx6 combines creativity and functionality, inviting wearers to express their individuality through innovative and meaningful designs.

 

Company Information: 

Email: [email protected]

DAY 3

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DAY 3 SHOW 1 SAFW MR PRICE SCOUTING MENSWEAR
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DAY 3 SHOW 2 MANTSHO

MANTSHO

Collection Title:  “Mosa”

Palesa Mokubung has just given birth to her second daughter, and she will be honouring the spirit of motherhood and the need to replenish her soul and refill her cup after giving birth as a creative mom by giving herself permission to create from a pure and introspective space that mirrors her experience and reality. 

 

The collection will be soft and delicate while maintaining the strength and edge that a Mantsho woman possesses. We will also introduce pieces that are 100% cotton, which will be a huge milestone for the brand. Mantsho always aims to demonstrate the beauty of being a black contemporary woman at any stage in her life in a bold authentic, and gracious way. 

Clothes are what we make. Style and Grace are what we sell. So, it was only fitting!!!

 

Company Information:
Email: [email protected] [email protected] Website: www.mantsho.com/
Instagram: @palesamokubung
Facebook: Mantsho by Palesa Mokubung 

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DAY 3 SHOW 3 IMPRINT

IMPRINT AW25 

 

Collection Title:  "SIZALWA NGOOBANI" - a look back inspired by a move forward 

 

With the growth of the brand, an amazing year that has led to a lot of new ventures, new product offerings and amazing international brand collaboration. I wanted to take a pause, look back at the brand's journey. Remember where we started, why I started, remember the essential components that make up Imprint brand DNA. 

 

This collection will not only take you back to rediscover the brand's ethos and DNA but also tell a personal story of who we are. A continuation of our first ever runway collection which was called "Our Roots" a collection that helped the brand establish itself as a reputable brand locally and internationally. It is always our brand vision with every collection that we put out that people are taken on a beautiful spiritual journey that gets us closer to understanding the story of who we are, what connects us and what will move us forward together with love and respect.

 

Company Information: 

Instagram: @imprint_za

Email: [email protected]

 
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DAY 3 SHOW 4 SOBER/AFRIKANSWISS/MINA/SUN GODDESS

SOBER 

 

Collection Title:  “A coloured People”

 

A coloured People draws inspiration from of a new emerging, diverse, global, progressive, ground-breaking and multicultural generation. They are breaking through racial, colour, gender lines and challenge social ills, racial and cultural ambiguity. A collection of everything rich, unique, and beautiful about our new generation. The brand’s hallmark is its uniquely layered silhouettes and the modest elegant aesthetic.

 

Sober is a distinguished ladieswear brand born from an unyielding quest for creative freedom and a deep appreciation for cultural heritage. Founded by Tshepo Mafokwane, her design philosophy revolves around creating functional yet aesthetically pleasing garments that celebrate the real, everyday woman. SOBER has showcased its collections at numerous prestigious fashion events, including Swahili Fashion Week and the Forbes 30/50 Women’s Summit, in Abu Dhabi. The brand’s pieces are a staple in various high-end boutiques, catering to a diverse market of women who embody confidence, style, and sophistication.

Tshepo’s grandmother, a masterful creator of traditional SePedi attire, ignited her passion for design from an early age. This familial legacy is woven into the very fabric of Sober, shaping its unique style and identity.

 

AFRIKANSWISS 

 

Thato Matabane is the founder and creative director of Afrikanswiss. He started his first label, Kapha, in 2006, which later evolved into Afrikanswiss. Afrikanswiss was one of the first local, high-end denim brands. Matabane has collaborated with various top brands such as Loxion Kulca and House of Olé. In 2013, he began working on his label Afrikanswiss. He honours his great-grandmother, whom he regards as his Angel of Design and Business. Originally from Botswana with a Khoisan heritage, 

 

Thato's AW25 Collection is a blend of her experiences as a designer in Sophiatown, infused with Khoisan influence from her lineage. "This marks our tenth year in business and a fresh leap into what I have always envisioned for the brand, embracing it with a full understanding of who I am and where I come from." Says Thato

 

Company Information: 

Instagram: @afrikanswiss

Email: [email protected]

Website: https://www.afrikanswiss.africa/

 

MINA 

 

Mozambique Fashion Week 

 

MINA, founded by fashion designer Shaazia Adam in 2020 during the COVID-19 pandemic, hails from Maputo, Mozambique. Pioneering sustainability, it produces 90% of its garments locally in standard sizes, using natural fibres like cotton and linen. Embracing slow fashion, the brand manufactures in-house with muted stock, offering customization in colour. Inspiration for this collection for South Africa fashion week took me in a journey of the freedom of being oneself. From the depths of the sea, when the water cold as we swim with no air and in movement seeking for the freedom of being, swimming up the shore for air or liberation. We looked at shells, corals and jelly fish and the ripples created on the sand by the waves, macrame that represents the knotting and feeling of being tied and liberating to freedom of being. I consider that I am a different designer from the other because I try to explore different techniques by collaborating with other local artists to develop new accessories and techniques in our garments. We also are a brand working towards sustainability, we use upcycling techniques and try reduce our waste as low as possible. Distinguished by innovation and a commitment to sustainability, MINA empowers orphaned girls through sewing training and job opportunities.

 

Company Information:

EMAIL: [email protected]

INSTAGRAM: @mina_by_sa

FACEBOOK: Mina by Sa

 

SUN GODDESS 

 

Sun Goddess is a heritage founded luxury fashion and lifestyle brand that designs quintessential South African clothing and accessories. This enduring multi award winning brand was founded in 2001 and the idea was to harvest regal stories and images of South African traditions through fashion as highlighted in the rare and exquisite signature handiwork, fabrics and unique palettes.  

 

Once dubbed the ‘Afro-Gucci’ by The Frankfurter Allgemeine Zeitung Newspaper, the brand continues to be an ode to magnificence of Africa as proudly showcased in some of the most prestigious platforms locally and globally such as fashion weeks in over 4 continents. With over 50 awards locally and internationally, the brand and founders have received prestigious accolades such designer, best customer service and retailer of the year.

 

Company Information: 

Email: [email protected]

Website: www.sungoddessonline.com

Location: 15 Lynne Drive Strathavon Sandton 2136.

 
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DAY 3 SHOW 5 ESSIE APPAREL

ESSIE APPAREL 

 

Collection title:  “AmaZulu” – The Heavenly 

 

Making you look and feel good, everyday Essie Apparel bridges the gap between luxury and affordability. Each piece tells a story and is made to make you feel comfortable, and stylish, and express your uniqueness. 

This season, Essie introduces "AmaZulu" – The Zulu word for the heavens. This word not only signifies "heavens" but also represents an elevation, serving as the inspiration behind Essie Apparel's new collection. 

In the vibrant tapestry of South African culture, where diverse threads of heritage and tradition weave together, Essie Apparel draws inspiration from the majestic Zulu word "AmaZulu" - meaning "the heavens". Our new collection, "AmaZulu", is a kaleidoscopic celebration of the country's rich cultural diversity, blending traditional Zulu elements with modern style and flair.
Heavenly Inspiration a canvas of endless blue skies, dotted with puffy white clouds, and a warm golden sun shining brightly. 

Linda Mtoba 

Connie Chuane

Vibrant, hand-drawn designs inspired by Zulu beadwork and traditional African patterns. Heavenly Hues: Soft blues, whites, and golds evoke the endless skies and sun-kissed savannas.



 

Company Information: 

Email: [email protected]

Instagram: @essie_apparel

 

DIRECTIONS

SOUTH AFRICAN FASHION WEEK AUTUMN/WINTER 2025
Melrose Arch
Melrose Arch, Birnam, Johannesburg, 2196
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