AJABU Cocktail & Spirits Festival | Cape Town

ABOUT

AJABU

ADJECTIVE Swahili word meaning amazing, marvellous, fantastic, wondrous or incredible

Example: “Tamasha la ajabu la cocktail!” meaning "Amazing cocktail festival!"

INTRO

Welcome to season 2 of AJABU, a bi-annual, week-long spirits-and-cocktail festival held in Joburg and Cape Town. In March and November, bartenders from some of the finest bars around the world are flown into the country and partnered with local bars, where they'll join forces to collaborate and create bespoke cocktail menus that celebrate the magic and diversity of South African ingredients and talent.

In this year's November edition, specialised menus will be available for your sipping pleasure for 3 nights only in Cape Town, from the 20th to the 24th at the local partner bars, with global and local bartenders working side by side in fun, exciting and totally unique pop-ups, aka AJABU MASHUPS!

Access to the mashups is complimentary, but space is limited – and we'd like everyone to be comfortable – so registration is required.

See "REGISTRATION & TICKETS" below for further info.

CAPE TOWN POP-UPS

The Drinkery

Cause Effect

ANTHM Bar

Kloof Street House

Talking to Strangers

Hacienda

Tjing Tjing

Fable

Smoking Kills

Sin + Tax

These amazing local bars will be joined by some World Class Talent such as

Handshake Speakeasy in Mexico City was named number 1 and the best bar in North America in 2024 by the annual North America's 50 Best Bars list

Hero Bar in Niarobi was named number 75 in the Worlds Best Bars

Front Back - Accra

Jewel of the South · No.6 North America's 50 Best Bars 2024

True Laurel was named number 30 on the 2024 North America's 50 Best Bars list

Jigger and Pony No.14 The World's 50 Best Bars 2023 and No.2 Asia's 50 Best Bars 2023

Milady's number 44 in North America 2024

Library by the Sea number 35 North America's 50 Best Bars 2024

........And More to come.

These unique collaborations will activate from the 20 - 24 2024. Come along and try cocktails from some of the best bartenders in the world.

Follow along on Instagram as we unveil all!

REGISTRATION & TICKETS

Tickets are complimentary and allow you discounted cocktails , however they're subject to availability and registration is required. Once we approve your registration, you'll be sent a link to book your complimentary ticket. Note: if you don't receive confirmation emails, please check your spam.

What to do:

STEP 1. Click on the "tickets"' button and register for the event.

STEP 2: You'll get an email to confirm we've received your application.

STEP 3: Once your registration has been processed, you'll get a second email inviting you to book tickets.

STEP 4: Click on the "book now" button within, and book your complimentary ticket, which will be emailed to you.

STEP 5: Present your QR code at the first bar you visit (via printed or digital ticket), and you'll receive an event wristband.

STEP 6: Use your wristband to access any of the mashups at the partner bars.

SPONSORS

AJABU Cocktail & Spirits Festival is proudly sponsored by Campari Group, Pernod Ricard, William Grant & Sons, Bacardí Limited, Brown Forman, Reàl Ingredients, Patron Tequila, D'USSÉ Cognac, the Wine & Spirits Education Trust and the South African Brandy Foundation.

Our official wholesale and retail partner for alcoholic beverages is Norman Goodfellows, and to ensure everyone gets around safely, we have partnered with Bolt Rides.