Visual Strategy Workshop

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ABOUT

DIY Business Branding & Smartphone Photography Workshop for seasoned- or aspiring entrepreneurs, business owners & social media managers.

2 to 3 Half-days, in-person @ Durbanville

D A Y  1 | B R A N D I N G

• Analysing your business

• How to find your corporate identity

• How to identify your target market

• Visual Communication | Do’s & Don’t’s

• How to create an appropriate mood board & colour palette

• Logo design & elements | How to come up with the best logo and branding elements, fit to represent your brand in the most authentic way possible

• Establishing visual guidelines | How to achieve brand consistency and cohesive visuals throughout your platforms in order to create trust, reflect professionalism and promote brand awareness

D A Y  2 | P H O T O G R A P H Y

• Lighting options & techniques

• Mastering backdrops / backgrounds

• DIY studio equipment & setup

• Composition

• Creative angles

• Video- & photography techniques, tips, tricks & getting creative

D A Y  3 | P R A C T I C A L (optional)

• We implement! I help and assist, while you apply all we've learned.

The workshop has been carefully structured so you won’t be bored with too many technical theories. We’ll get straight down to business where you’ll be guided on how to find your ‘vibe’ and practically unlock YOUR idiosyncratic visual strategy - directly leading to your ideal corporate identity and take on video and photography content. An optional (highly recommended) additional 3’rd day session will help you find your rhythm as I personally assist while you play!

DIRECTIONS