Tech Entrepreneur Challenge Bootcamp (Create a business idea, build the website and pitch your concept)

ABOUT

About The 3 Day Holiday Bootcamp

The Tech Entrepreneur Challenge Bootcamp is designed to immerse high school students in the fundamentals of building an online or tech-focused business. Participants will explore key entrepreneurial skills by creating a business concept, designing branding, and developing a website for their online business idea. This interactive bootcamp uses a hands-on approach to develop problem-solving and innovation skills among young participants.

At the end of the bootcamp, students will pitch their business ideas to a panel of industry experts, with the top two teams receiving a one-month mentorship with leading tech entrepreneurs.

Duration: 3 Days (Online & Physical)

Date: 8, 12, 15 February 2025

Venue: Online & Physical (Bertha House, Cape Town) 

Times: 13:00pm 

Bootcamp Highlights

• Mock Business Creation: Students will brainstorm and create a unique business idea, considering aspects like target market, value proposition, and branding.
• Website Design: Guided sessions will take students through website development basics, using easy-to-learn tools to bring their business to life online.
• Pitching to a Panel: Participants will practice their public speaking skills and deliver a pitch on the final day, showcasing their business and website to a panel of industry experts.

Learning Outcomes

After completing this bootcamp, students will be able to:

• Understand the basics of launching an online or tech-based business.
• Develop a business idea with a clear brand, target audience, and value proposition.
• Use website-building tools to create a functional, visually appealing website.
• Articulate their business concept confidently and pitch to a panel.
• Gain insight into real-world tech entrepreneurship through mentorship opportunities for top performers.

3-Day Program Schedule

Day 1: Business Ideation & Concept Development

• Introduction & Icebreakers
• Overview of the bootcamp objectives and an introduction to entrepreneurship.
• Workshop: Understanding the Basics of a Tech Business
• Explore what makes a tech business unique, including target market identification, problem-solving, and value propositions.
• Exercise: Brainstorming Business Ideas
• Students brainstorm tech-based business ideas, focusing on identifying a problem to solve or a need to fulfill.
• Workshop: Defining Target Market & Value Proposition
• Students learn to outline their target market, craft a clear value proposition, and consider branding elements.
• Activity: Mock Business Concept Creation
• Students finalize their business ideas and create a brief presentation to introduce their concept to the group.

Day 2: Website Design & Branding

• Workshop: Basics of Branding & Visual Identity
• An overview of branding essentials such as logo design, color schemes, and tone of voice.
• Exercise: Creating a Brand Identity
• Students design a basic logo, select colors, and outline their brand’s personality to match their business idea.
• Introduction to Website Design
• Overview of website-building tools, user experience basics, and design principles.
• Guided Activity: Building the Website
• Using easy-to-learn website-building tools, students start creating a basic website for their business idea, incorporating branding elements.
• Website Review & Feedback
• Students share their website drafts with peers for constructive feedback and suggestions.

Day 3: Pitch Preparation & Final Presentations

• Workshop: Crafting a Winning Pitch
• A session on structuring an effective pitch, covering key components like the problem, solution, target market, and unique selling points.
• Exercise: Pitch Practice & Feedback
• Students practice their pitches in pairs or small groups and receive feedback to refine their delivery.
• Pitching to a Panel
• Each student presents their business concept and website to a panel of industry experts. They receive feedback on their idea, branding, and presentation style.
• Award Ceremony & Wrap-Up
• The top two participants receive a one-month mentorship with industry tech entrepreneurs. All students receive a certificate of participation and are encouraged to reflect on their bootcamp experience.

Certificate & Mentorship

Each participant will receive a certificate of participation. Additionally, winners from the final pitch will receive a free one-month mentorship with top tech industry leaders. This bootcamp is ideal for high school students eager to explore tech entrepreneurship and gain valuable, hands-on business experience.