The ABCs of Funding

Thu Feb 6, 13:00 - Thu Feb 6, 14:30

Innovation City

ABOUT

Funding doesn’t have to be complicated! Join us for an engaging and simplified breakdown of business funding.


Who Should Attend


  • Entrepreneurs and startup founders looking for funding clarity
  • Small business owners exploring funding options
  • Professionals considering scaling their ventures
  • Curious minds eager to learn about business funding in an easy-to-digest way


Key Takeaways


  • The different types of funding (and which one might work best for you)
  • Common misconceptions about business funding
  • Straightforward tips on preparing your business for funding success
  • Real-world insights from leaders who’ve navigated the funding landscape


Why Attend?


Get the inside scoop from industry experts who’ll break down funding basics in a fun, interactive session tailored for anyone—no prior knowledge required.

SPEAKERS

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Michelle Geere, CEO of AdBot

Michelle Geere is the CEO of Adbot, a women-led MarTech startup that helps SMEs setup and automate their Google Ads for more efficient lead generation in record time.

With over 15 years’ experience in digital marketing, Michelle is a veteran speaker on advertising and marketing for small businesses.

Michelle has previously managed the marketing accounts for FNB, South African Tourism, Samsung and Pernod Ricard, to name a few.

It is because of this experience that she is the go-to source for SMEs on online advertising success.

This has seen her speak at events for organizations like Startup Circles and Yoco. Her practical advice on how to advertise online is simple to understand and easy to implement for anyone - even if you don’t understand digital marketing.



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Sasha Knott, CEO of Job Crystal

Sasha is a seasoned entrepreneur with over 25 years of experience in IT and industry, driven by a passion for simplifying and revolutionizing recruitment. As the co-founder of Job Crystal, she leverages AI and technology to automate data flow and streamline the hiring process for SMEs. With a background in software development and a deep understanding of both human and machine intelligence, Sasha aims to create a recruitment experience that is both efficient and empathetic. Prior to founding Job Crystal, Sasha honed her entrepreneurial skills by successfully launching and growing several SMEs. Her commitment to innovation and improving the lives of others is evident in her dedication to developing Crystal, an AI-powered recruiter designed to revolutionize the hiring landscape.

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Gabbi Carruthers, National Sales Manager Retail Capital at TymeBank

Gabbi Carruthers is a results-oriented Regional Sales Manager with a number years of experience driving revenue growth and exceeding sales targets within the financial services industry. At TymeBank, she leads and motivates high-performing sales teams, develops and executes winning sales strategies, and builds strong client relationships. Gabbi is proficient in Salesforce and other CRM tools, and possesses a deep understanding of the financial services industry. She is passionate about partnering with businesses to unlock their growth potential through innovative funding solutions.

PARKING

Location: We're just off Kloof Street on Darter Road.


Traffic Alert: Please be cautious of traffic heading into town.


Parking Options:


  • Parking options around Kloof Street


Recommended: It's always best to use Uber for convenience.

VIDEO

INNOVATION CITY MEMBERS

NOTE: Innovation City members can get free access to all IC weekly events. (You will find the discount code on the IC app.)

EVENT ATTENDANCE

Our team dedicates significant time to creating and curating these events. We encourage a culture of commitment and follow-through. 

 

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DISCLAIMER

*Disclaimer: By purchasing a ticket to this event, you acknowledge and agree that your access to the venue is contingent upon presenting your ticket for entry. By registering for this event, you agree to subscribe to Innovation City's weekly newsletter. You are welcome to cancel the subscription at any time. Innovation City members attend for free.

DIRECTIONS

The ABCs of Funding
Innovation City
Darter Studios, Darter Road, Longkloof, Gardens, Cape Town, 8001
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