Online Video - A crucial engagement channel for PR and Marketing

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Wed Jul 23, 12:30 - Wed Jul 23, 14:00

The Rosebank Theatre

ABOUT

Online video is not the latest trend or fad. For businesses  it is no longer a nice-to-have. It represents a fundamental shift in the way people consume content on the internet. Video is the future of online content marketing. By 2017 video will account for 69% of all consumer internet traffic, according to CISCO. 
 
Communications consultant and video producer Naashon Zalk is so convinced of this that he’s betting his company on it. This year he has repositioned his business as a strategic online video communications consultancy.
 
 
He will be speaking about why online video is fundamental to your clients’ (and your) future PR strategies. He’ll be covering a variety of topics including:
  • Why it is crucial to develop and execute a visual communications strategy
  • How to produce compelling video that “sticks”
  • How to leverage the power of video via YouTube, the world’s largest video platform
  • Why online video is so important from both an engagement and a tech point of view, and
  • Video and Search Engine Optimization (SEO)
  
About Naashon
Naashon is the founder of Naashon Zalk Media, a strategic online video communications consultancy. He has over 20 years of media experience as a journalist, television producer and communications consultant.
 

DIRECTIONS

Online Video - A crucial engagement channel for PR and Marketing
The Rosebank Theatre
16 Alma Road, Cape Town 7700, South Africa
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