MMA SA IMPACT FORUM 2019: ADAPTING TO THE NEW NORMAL
Wed Oct 30, 08:00 - Wed Oct 30, 16:30
Monte Casino Ballroom
ABOUT
MMA SA IMPACT FORUM 2019: ADAPTING TO THE NEW NORMAL
There’s no doubt that technology has fundamentally changed marketing; today’s marketers need to think like data scientists, understand the fragmented customer buying cycle and deliver better returns to the business than ever before. This, while managing a plethora of new digital channels and the challenge of bridging the digital skills gap. Adaption to the ‘Third Connected Age’ - the shift from search and e-commerce and mobile and social to AI, IOT, Voice Interfaces and 5G – has become undoubtedly key.
The ‘new normal’ is the theme for this year’s Impact Forum. Taking place on October 30th at Monte Casino between 8am and 4.30pm, talks will address common challenges that marketers face on a day to day basis such as:
- Who are their new allies in the business (T-Shaping)
- What does customer engagement mean?
- How has marketing changed?
- How would you construct a marketing team in today’s world?
- What are the skills needed?
- How are budgets shaped and what is dominating decisions on spend?
- What is the market landscape and what conversations are happening within departments?
- How consumers’ increased reliance on their mobile devices is driving change and business transformation
- Marketers’ response to the rise of “phygital”, the merging of physical and digital, from products to buying environments, and how marketers need to cater for different purchasing behaviours.
Speakers include: Lana Strydom, Executive Head of Online and Self Service at Vodacom; Dudu Mokholo, Chief Marketing Officer, Samsung Africa; Daniel Padiachy, Chief Marketing Officer, McDonalds; Ashleigh Kerr, Digital Marketing Manager at Nando's (IMEA); Luisa Mazinter, Chief Marketing Officer, TymeBank and MMA SA Chair; Heidi Brauer, Chief Marketing Officer, Hollard.
All MMA SA Forum delegates will each receive their complimentary copy of the MMA SA 2019 Mobile Playbook. Don't miss out! For more information please email [email protected]
*Please note, brand marketers receive complimentary passes for the whole day. To request a free pass please email [email protected]
