The Power of Podcasting

ABOUT

Everything you ever wanted to know about podcasts but were too afraid to ask!

In this full-day workshop you'll record and edit your own short audio piece, and learn the answers to questions like:

- What are podcasts anyway and what are they good for?

- What role can a podcast play in brand & marketing strategy?

- How do I conceptualise, brand, launch and market a podcast?

- What should I budget for?

- How do I build an audience?

- What about metrics?

So whether you want to launch your own podcast, or write killer briefs for commissioning podcasts -- this one is for you!

About your presenters

Jayne Morgan is a former BBC, SABC and 702 radio producer and the founder of Podcart, championing podcasting in South Africa since 2007. She has created podcasts for the Mail & Guardian, Woolworths, Old Mutual’s World of Endurance, Santam, Sanlam (with King James Digital), UCT, Rhodes University and The Village Live. In 2016 she conceptualised and developed the First Person podcast with award winning journalist, Marianne Thamm, for Kagiso Media. First Person was listed in January 2019 by WebAfrica as one of SA's Top Ten Podcasts and in 2018 as one of the five SA podcasts you should be listening to by Memeburn). It was also featured in the 'New and Noteworthy' section of the SA iTunes store.

Pam Sykes is a multimedia creator, writer and trainer, and the co-founder and co-presenter with Jenn Warren of Ekoneni, a podcast about innovative people in Cape Town. She is also the founder and lead facilitator of Digital Storytelling South Africa and a PhD student and Fellow in the Centre for Humanities Research at the University of the Western Cape. Originally trained as a journalist, she holds an MSc in Science and Technology Studies from the University of Edinburgh and has worked as a freelance researcher and PR consultant for companies in the tech industry as well as NGOs.

Jenn Warren specialises in digital storytelling, podcasting, participatory media, photography and Communication for Development. She produces the Ekoneni: Street Corner Stories podcast with Pam Sykes, and from 2016-2018 produced the Courageous Conversations podcast for the Ford Foundation and host Jillian Reilly. Jenn has consulted for a range of government, donor, UN and NGO clients and leads photography, digital storytelling and communications workshops for youth and professionals.

What people have said about our previous workshops

"If you're curious about the world of podcasting, but worry that it's too technical or demanding to even try and engage with, Pam and Jenn will show you it's far more possible than you think to create quality audio content." -- Jacques Rousseau

"Accessible, engaging and valuable" — Greg Andrews

DIRECTIONS