Right Brain Factory

Right Brain Factory is a global art initiative, connecting the various art disciplines to communities and interest groups across sectors, towards a holistic creative ecology that will benefit all its stakeholders.

To ensure that this sector is continuously growing at an accelerating rate and continues to grow and make strides, at Right Brain Factory SA we purposefully drive the following elements forward:

• A greater focus on audiences and audience experiences,
• Growing the number of tangible economic indicators that are beginning to give shape to the creative sector as an economic force to be reckoned with,
• Working with and developing innovation for the creative sector through trends and technological advancements in the digital sphere,
• Harnessing the impact of the creative sector on destination branding tourism and exports,
• Identifying and activating social benefits of the arts such as social cohesion and community well-being,
• Fortifying relations and engagement with the public sector and its various organs, and
• Formulating programs that give rise to Creative Business and Arts Collaborations that give nuance to the essence of commercial brands
• Our aim is to harness tried and tested modes of operation and contemporary developments in partnership, marketing, communications and technology to create formidable logical and physical platforms, for the creative community to further drive their interests and showcase their work.

Our partnerships include funders and donors, galleries, foundations, museums, art fairs, and auctions, lifestyle venues and hubs for the purpose of developing innovative business development and social development practices for the creative sector.