The Fry Family Food Co.

The Fry Family Food Co. was founded by Wally and Debbie Fry in their Durban family kitchen over 30 years ago. Wally was experimenting with creating plant-based protein alternatives for his daughter Tammy, a lifelong vegetarian and after a little trial and error, the quintessential Fry's burger and sausage was created. The rest, as they say, is history.

Fry’s was born out of a need to feed families healthier protein alternatives that tasted great and were made from top quality ingredients - non-GM, quality plant-based protein alternatives for the whole family.

Fry’s is now a leading global plant-based meat brand, with 40 products in over 30 countries.