Conscious LeadHERS

Tell me something, marketers. Are you satisfied with the state of B2B content marketing? According to a recent survey by the Content Marketing Institute, a surprising number of B2B marketers are not content with their content. If that sounds familiar, it's time to rethink your strategy.

Content marketing isn't just a department—it’s the lifeblood that fuels growth, innovation, and customer loyalty. Content marketing touches every part of the business, from technology to customer relationships. It’s the heart, head, and hands of your success.

This workshop is the perfect opportunity to dive deep into the latest research, benchmarks, case studies, and emerging trends that are shaping the future of content marketing. We’ll explore where the industry is headed and how you can harness both divergent and convergent methodologies to drive impactful results.

Whether you’re struggling with content engagement, feeling stuck with outdated tactics, or simply looking to level up, this session will provide the insights, tools, and strategies to help you thrive. Get ready to transform your content approach and set yourself up for success in 2025 and beyond!